UEFA Champions League

Pepsi and Lays brought an exciting campaign to UEFA Champions League in Kiev, Ukraine which brought fun and exciting experiences to football fans.

What We Did

Pepsi and Lays brought an exciting campaign to UEFA Champions League in Kiev, Ukraine which brought fun and exciting experiences to football fans. This took place in two fan zones created by Lays and Pepsi. Both pop-ups situated outside of the stadium, offered fans a unique experience before and during the match which included various interactive booths, free product samples and branded merchandise.


How We Did It

Elevate selected staff based on three of the following criteria: experience working high volume events, variety of language capabilities including Ukraine, Russian, Spanish and English and a genuine passion and interest in international league football

Once selected staff were taken through a full day of training on-site, which also included a session for the mixologist to determine the perfect Pepsi mocktail.

How we succeeded

Our global staffing coverage allowed us to deliver experienced staff at one of the largest European sporting events, coupled with our ability to match people to brands, produced a multi bilingual team who were passionate about sports and able to produce meaningful engagements.

RESULTS

25 event staff

Exposure to over

30,000

consumers

Three live days of activity

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.S.

Marriott Hotels

EUROPE

Virtual Reality Product Specialists

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Interested?
Request a proposal.