Christmas TVC Press Launch

A bespoke pop-up event for press, media and VIPs – with the help of some furry friends!

What We Did

Our PR agency client approached us to help produce a private pop-up event for the launch of the McVitties Christmas TVC – with a special feature from the furry stars of the TVC! Elevate helped bring our clients vision to life, and turned a trendy London art gallery into the perfect Christmas wonderland for the screening to press.


How We Did It

Elevate implemented all production items, catering, staffing (both human and canine!) and AVFX. This high-profile event was host to an array of press, media, clients and influencers – so ensuring the smooth running of the pop-up was integral to it’s success.

 

How we succeeded

Ensuring all of the behind the scenes event management was completely seamless enabled our client to fully dedicate their time to managing all press and media, without any worry or stress.

RESULTS

Press coverage

100

plus attendees

Zero animal related mishaps

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

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Interested?
Request a proposal.
Interested?
Request a proposal.