Logic Retail

A nationwide, sales-focused, retail program.

What We Did

Logic were looking to develop brand awareness of their vaping device “Logic Pro” in a targeted retail sales campaign to increase their SOV across the UK. Elevate worked with the brand to support delivering trial, purchase and engagement in 700 stores over a 12 week period.


How We Did It

Elevate managed the campaign from start to finish, including scheduling, booking and managing the full 700 store schedule, all staffing, stock & cash management and the full retail reconciliation process. To ensure a seamless delivery of this campaign, a multi-stage recruitment process was implemented to ensure that the staff we selected understood vaping and could relate to the target market in an authentic and genuine way. A team of four experienced Area Managers were also recruited to oversee their respective areas and manage their teams on the ground.

 

How we succeeded

By implementing a consumer tracking platform, we helped give our client insight into data and measurement through technology that combined text messaging and in-store digital discount codes to track consumer repurchase behaviour post the point of engagement. This added value meant we were able to more accurately measure ROI and consumer traction.

RESULTS

9,559 product trials

32,662

engagements

6,686 product sales

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.K.

Monster

U.K.

Desperados

Interested?
Request a proposal.
Interested?
Request a proposal.