Jägerettes

Bringing the Jägermeister edge to on-trade venues and events with our on-brand sales teams throughout the UK.

What We Did

For the 2nd year running, Elevate have been educating consumers about the best way to consume and enjoy Jägermeister at -18 degrees Celsius in its purest form – move over Jager-bombs! In our first year alone, the Jägerettes took the market by storm, covering everything from All Points East festival, pinnacle Halloween events, Oktoberfest, Winter Wonderland, an Ice Cold Jager van tour & much more.


How We Did It

An intense recruitment process was conducted to ensure all staff were true representatives of Jägermeister’s unique attitude and values. The goal was to find people that would be classified as being ‘cool’, ‘edgy’ and ‘irreverent perfectionists’. Once the teams were selected, we went to market managing everything from venue booking and liaison, logistics, retail & cash management and a mystery shopping program.

How we succeeded

After the 1st successful year, Elevate worked closely with Jägermeister to analyse all successes and learnings to ensure a refined and more targeted roll-out plan for year two, ensuring maximum ROI and results.

RESULTS

Five national teams retained

600

staffing days

 

More than 117 events

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.K.

Relentless

U.K.

Schweppes

Interested?
Request a proposal.
Interested?
Request a proposal.