Innovation Tour

Elevate partnered with Jack Morton and the brand on their three month, multi platform, 34 market, Innovation Tour providing certified specialists to demonstrate VR technology to the wider US audience.

What We Did

Demonstration activations took place in airports and shopping malls along with two national mobile tours making it across 34 markets over the course of three months.  Tour locations included resorts, gaming events, festivals and parking lots.


How We Did It

Elevate recruited over 900+ Brand Ambassadors from our existing database of VR-certified staff, successfully providing full coverage across both major and vulnerable markets. Leads were sourced throughout the U.S. and flown to a training facility while Brand Ambassadors were recruited and trained locally.

 

How we succeeded

Having successfully provided recruitment, on-site training, vehicle procurement, fights, lodging and TSA security logistics, Elevate have gone on to continue their relationship with our client and brand direct in campaign support across the years.

RESULTS

310,000 + technical demonstrations

91,000

Plus staffing hours

800 execution days

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.S.

EA Play

U.S.

Fortnite

Interested?
Request a proposal.
Interested?
Request a proposal.