Huawei Reaches New Heights

Huawei’s shows Europe how to make the “run-impossible” possible with their new smart watch technology.

What We Did

To support the launch of the Huawei smart watch 2.0 we were briefed to show how the product could elevate the outdoor running experience into something befitting of the global ‘Run Impossible’ campaign. An exciting and extreme event took place in multiple major European cities to promote the launch of the Smart Watch. We created an experience that immersed 200 key opinion leaders, prize winners and social followers in a run through ordinarily inaccessible locations throughout the flagship European cities.


How We Did It

Each run was designed to highlight the main features of the watch with unexpected experiences along the route. To support this, the event staff consisted of local tech experts, actors, performers, presenters, translators and security to bring the whole experience to life.

How we succeeded

Working across multiple locations often comes with it’s challenges, so Elevate provided our client with one dedicated Account Manager to ensure consistent delivery and efficient communication, training and staffing in all markets.

RESULTS

Reached 2.5m consumers

1,200

staffing hours

400 participant runners

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.K.

Bacardi

U.K.

Google

Interested?
Request a proposal.
Interested?
Request a proposal.