What We Did
Eevate onboarded a team of energetic brand ambassadors to oversee a plethora of activation spaces including, the Lazy Links mini golf course, the Electronic Llama, the BattleBus and Esports competitions. Elevate Brand Ambassadors encourgaed guests to roam the space and take advantaged of all activities being offered in the Fornite footprint (s).
How We Did It
Elevate focused on recruiting staff who were passionate, tech savvy, and energetic to support this lively campaign. Through one-on-one screenings, followed by phone interviews, staff were selected based on their passion, previous experience and the level of enthusiam there were able to communicate and exude, not only during the interview phase(s), but also during onsite training.
How we succeeded
Fortnite’s Battle Royale game experienced huge success, and that was brought to life through the power of live activation, supported by Elevate Staffing Event Managers and Brand Ambassadors, across many major tech events in 2018. The success of 2018 has been instrumental in securing another year of partnership.