Interactive Touring Campaign

Creating fun and disruptive experiences for students nationwide.

What We Did

Working with agency Twelve, Elevate brought to life a nationwide tour with Desperados, to create an unexpected twist to students’ nights out.  We visited Stonegate and Deltic venues during the Freshers period, offering samples of Desperados and giving students the opportunity to get dressed up and create a bespoke GIF of their night out with the chance to win a Sonos One speaker. In an ever-changing nightclub and bar scene, Desperados wanted to make some noise and become the late night drink of choice!


How We Did It

Selecting the right core team to deliver this logistically complex campaign was essential – our Event Management team were responsible for everything from site recess and reporting to kit & stock management. Supporting this core team, was a nationwide pool of Desperados Brand Ambassadors.

How we succeeded

This logistically complex campaign raised concerns with our client around their expectation of a seamless delivery, but by spending time ensuring the perfectly experienced team were selected, and that suitable contingency plans were in place, we were able to deliver over and above expectations.

RESULTS

13 events

10600

Impressions

2,098 samples distributed

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.K.

JTI

U.K.

Leerdammer

Interested?
Request a proposal.
Interested?
Request a proposal.