Contemporary Cognac

For the launch of Martell’s revamped VS Cognac, Elevate was tasked with taking happy hour to offices across the UK, to give young professionals a taste of Martell in a completely new way.

What We Did

Partnering with agency Cake, Elevate brought the new VS Cognac to life in a contemporary cocktail which made the perfect summer drink. We took the Martell pop-up bar to offices across London and Manchester with a team of well-equipped staff, ready to take over Thirsty Thursdays and give consumers the chance to win tickets to the Six Nations Rugby in Paris.


How We Did It

With 12+ teams of high-energy and experienced staff (and the help of a very delicious cocktail), we formulated a slick activation operation including all production, stock management, staffing and logistics to deliver over 35,000 samples to consumers.

How we succeeded

This campaign surpassed expectations and over-delivered on all KPI’s, resulting in a very happy client and continued partnership.

RESULTS

100% staff coverage

3,020

Companies visited

Over 35,000 samples distributed

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.S.

Marriott Hotels

U.S.

Yondr

Interested?
Request a proposal.
Interested?
Request a proposal.