Untamed

Bringing the Bacardi brand to life in on-trade environments with a team of Bacardi advocates and exciting engagement activations.

What We Did

Over the course of two years, our staff have been bringing Bacardi to consumers nationwide, and reinforcing the ‘untamable’ Bacardi mindset across the UK with an engaging sampling operation. From a summer-long on-trade sampling campaign to a Fresher’s Fair student tour, Elevate’s staff worked tirelessly to ensure Bacardi was always front of mind among it’s target demographic. In addition to offering complementary shots of the Carta Ora and Carta Fuego, we also took challenges and retro style games into venues to ensure maximum participation and brand exposure.


How We Did It

Recruiting staff who lived and breathed the brand values was essential in ensuring authentic and energetic engagement in this environment – staff who wanted to be a part of this campaign had to prove to us that they were truly untamable in their video profiles.

How we succeeded

Testament to our thorough recruitment method, Elevate ensured only truly brand-matched staff were selected for this campaign, resulting in 95% staff retention throughout.

RESULTS

100+ Bacardi staff members trained

74,000

samples of Bacardi distributed

115,000+ consumer engagements

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.S.

Yondr

U.K.

Huawei

Interested?
Request a proposal.
Interested?
Request a proposal.